Printing – Research & Strategy | Execution
A large-volume, inline printer was facing declining business and was looking for help defining and connecting to the right prospective customer audience. Research project defined their digital competitive space, identifying competitors, audience, channels and opportunities. Strategy defined target personas, the messaging, and specific digital strategies and tactics for sharing that message. Continue as outsourced marketing department executing those strategies.
Website
Updated messaging and site flow., continue to optimize SEO.
Created successful email newsletter.
Social Media
Social media posting to enhance thought leadership.
Bank & Wealth Management – Awareness
Local Bank and Wealth Management subsidiary sought to expand awareness of their business.. Developed Google Display campaign for the Wealth Management business that increased website traffic by 2,700% year over year. The campaign was methodically adjusted to optimize for engagement goals netting more than 200 action conversions (calls, contact forms) in 9 months.
KMC – ReBranding
A 100 year old metals manufacturer was looking to reinvigorate their brand and create a better digital presence. We completely re-branded including defining target industries, persona, messaging, and creative (logos, 2 websites and brand guide). Served as virtual CMO, including responsibility for all internal and external marketing activities such as campaigns for internal employee engagement, launching of an ePub, creation of social media presence, and product launch campaigns.
Website
Creative and content for OEM custom manufacturing business unit.
Website
Creative and content for standard parts business unit.
Social Media
Social media posting to enhance brand and begin thought leadership.
Integriti3D – Hospice Governance Academy Product Launch
Consulted on the development of features, pricing and product launch strategy for a webinar-based hospice board training subscription service. Strategy included leveraging the owner’s current consulting network as well as reaching out to industry associations and list building for specific target hospice types.
Website
Landing pages for product on existing website.
ePub
Monthly ePub including original and curated content.
eMails
Monthly drip of promotional emails highlighting content.
EmbedTek – Thought Leadership
Developed and executed multiple campaigns supporting a thought leadership strategy for embedded computing design-build manufacturer. Built social media presence and leveraged it for both thought leadership (awareness) and lead gen.
Website
Created knowledge center for use in content marketing campaigns.
ePub
Bi-monthly ePub including original and curated content.
White Papers
PR, paid sponsorships, email, and social media promotion.
Get this Write – Lead Generation
The overall strategy was to expand business by creating awareness and interest in this online, subscription grammar tool within two new markets: individuals and businesses.
Website
Landing pages for individual and business campaigns.
Social Media
Social media posting and advertising for individual market.
eMails
Weekly drip of promotional emails specifically targeted by industry.
Nonprofits struggle to have the expertise to properly market themselves as well as the financial means to seek out that expertise. Gravity found creative ways to provide guidance and aggregate data tracking to help us gain a better sense of ownership over our organization and a clear path for growth into the future while being respectful of our financial limitations. They are currently helping us develop our new website integrating new and inventive features that will really set us apart from our local competitors and position us for our best fiscal year yet. The dramatic difference they have made for our organization is staggering. I can only imagine the incredible value they bring to their for-profit accounts. The team of Elizabeth Hockerman and Margie Heyworth have been absolute superstars to our organization.
Rob – Master Singers of Milwuakee